A shearling atelier selling direct through Instagram and Telegram.
Shearling coats
Brand type
Home, shop, product and bag
What we designed
Concept
Not a paid project
What was the problem?
Before
A shearling atelier selling coats direct through Instagram and Telegram. The only written details were scribbled on the photos themselves.
The problem
The one number buyers need, the back length, lived on the images. Sizes and prices weren't written down anywhere.
What did we change?
Every decision came from how this brand already sells 👇
(01)
Back length as the headline
Each product page sets the back length in centimetres at 280px, because it's the one fact the atelier actually records.
(02)
Category words as display type
On the shop page the category name is set huge and shares the row with a coat.
(03)
Honest gaps
Where a coat has no written length, the page says so instead of guessing.
(04)
Size by asking
Instead of inventing S, M and L, the buy row asks for your usual size and carries it into a pre-filled message.
Home
Shop
Product
Next concept
Rerun Supply
Any questions we haven't answered?
Nexussstudiodotcom@gmail.com
Tell us what you're building. We'll design the first screen.
Bring the idea, even if it's rough. We build the first phase in your own brand and show it to you before you pay anything. Like it, and we build it. Don't, and you keep the idea.
Rather just talk?