Second-hand jackets, one of each, sold straight off Instagram.
Vintage outerwear
Brand type
Home, shop, product and bag
What we designed
Concept
Not a paid project
What was the problem?
Before
Twenty-seven second-hand jackets, one of each, all photographed in the same pose on the same concrete floor and sold one DM at a time.
The problem
A feed shows one jacket at a time. Nothing tells a buyer how many pieces there are, which ones are left, or how they compare.
What did we change?
Every decision came from how this brand already sells 👇
(01)
Every jacket on one ground
Each jacket is lifted off the concrete and cut out, so the whole collection reads as one archive.
(02)
One jacket at a time, up front
The hero card cycles through pieces with the number and price on a tag, so the first screen already sells.
(03)
Numbers instead of adjectives
Slash numbering like 21 / 27 tells you how many pieces exist and where you are among them.
(04)
One typeface
Archivo does everything, from the giant italic wordmark down to the 11px labels.
Home
Shop
Product
Next concept
Snugg
Any questions we haven't answered?
Nexussstudiodotcom@gmail.com
Tell us what you're building. We'll design the first screen.
Bring the idea, even if it's rough. We build the first phase in your own brand and show it to you before you pay anything. Like it, and we build it. Don't, and you keep the idea.
Rather just talk?